www.nelwhatmore.co.uk

Background

Work by British fine artist Nel Whatmore is sold widely throughout the world. As well as originals and limited editions, Nel's work is licensed for use on items such as posters, greeting cards, stationery and tableware.

Task

Nel wanted a web-presence to promote and sell her artwork. The system needed to be easy for her to administer personally and provide a smooth, functional customer interface.

In addition to the site, BlackOrange developed a full brand for Nel - with comprehensive guidelines and also assisted in product development for a range of stationary and tableware.

Developments

The latest BlackOrange project for Nel is a new website - www.nellicensing.com - specifically to manage the many licensing agreements and requests for licensed product that Nel has to deal with on a daily basis.

With individual password protection on sign-in, users can browse hundreds of Nel's artworks, download hi-res images, view current licenses for each work and submit their requests for licensing. Nel has her own admin area - here she can upload new works, create users, assign access levels, manage licensing requests and log approved licensing agreements.